The fair is located on the area of 127,000 square metres and occupies 18 exhibit halls. According to the results published by the organiser 2500 exhibitors participated at the fair this year. 110,000 visitors from 138 countries attended the fair and 70% of exhibitors and visitors came from outside of Europe.
This year’s fair themes were:
This was our first time exhibiting at this fair, which somehow crowned our long standing business efforts. Our stand was located in the prestigious hall no. 12 which showcases the latest technological achievements, but also innovative store furnishing solutions.
The organiser of the fair sets high standards in selecting exhibitors, especially for the stated hall.
We received many compliments on the design of our stand which vividly gave insight into a wide range of our services. The stand was designed by our Architecture and Design Studio.
We demonstrated all our abilities to process a variety of material types (wood, metal, acrylic glass) in a very entertaining way. As part of our stand we also included an innovative medium for communication with customers in the sales area (addcube) which drew special attention among visitors.
Visitors who were focused on the food programme were most interested in our shelving system Regal S 26 and in our self-service shelving system Bake-off SB 16, intended for selling bakery products.
We have received many positive comments, made new acquaintances, and were especially delighted to have been visited by numerous long term customers from our region.
In order to present our services even better, we refreshed our visual identity and excluded the name 'Interijeri' from our company name. We are now officially Sobočan Ltd.